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The Pacific Forest Rally

During the 70’s and 80’s the Pacific Forest Rally was a fixture on the national calendar. Revived once again in 2000, today the event is based in Merritt, just 2.5 hours from Vancouver. In a short time the Pacific Forest Rally has re-established itself as a favourite event with both competitors and fans alike. Despite holding the rally in mid-October, extreme mountain conditions arise to challenge the drivers, as dirt, rock and even snow test their driving skill. Being the fifth event of the Canadian Rally Championship, and the fifth in succession here in Western Canada, the Pacific Forest Rally comes near the end of the current championship season. Some of the local teams will be well on their way to challenging the eastern-based crews for the championship lead, virtually guaranteeing a spectacle of competitive driving.

Our team of organizers is dedicated to making this event one of the best in western North America. Their professionalism and thoroughness insure that every aspect of the event is just right. The reputation of our group and the picturesque setting in the Nicola Valley have helped achieve instant success, as fans and competitors continue to flock to this event. We are expecting a strong field of at least 35 teams from across Canada and the USA to compete in the rally.
The Pacific Forest Rally is well on its way to becoming the premiere event in Western Canada. In a short time we have established a top-level spectacle that meets the requirements of the Canadian National Championship. However, this achievement alone is not enough — our goal is to make this event something that fans, the local community and our corporate partners will all be excited about and proud to be a part of. The next phase in reaching this objective is to grow the participation of fans, volunteers and competitors by creating an environment that simply demands attendance. We want to attract corporate partners interested in helping to create a festival-like atmosphere that captivates and enthrals the public.

Additionally, our sponsorship package includes marketing opportunities on the official event web site (www.pacificforestrally.com), Spectator Guide, and Rally Poster which are all designed to provide information to fans, competitors and the media.

Benefits to Corporate Partners

We offer a professionally run special event that will bring our corporate partners excellent promotional value. The adrenalin-inducing thrill of rally racing and festival-like atmosphere insure lasting benefits.

Join our group of Pacific Forest Rally corporate partners and associate your firm with these wele stablished characteristics of rallying:

  • community support, teamwork and camaraderie
  • speed, strength, performance and endurance
  • thrill, commitment and challenge.

As a rule, most rally fans are a very loyal group, readily favouring products and companies who support “their” passion. Furthermore, the Pacific Forest Rally is very much a family affair with many local people as well as fans visiting from cities such as Vancouver, Seattle, Victoria, Kamloops, Kelowna, and Calgary.

The Target Consumer

While rally fans come from all demographics, by far the largest concentration is among professional males, 18-44 years old, with post-secondary education and a high proportion of disposable income. Affiliation with the Pacific Forest Rally will give your company excellent exposure to this group of consumers.

National Television Broadcast - TV Dates (Cars Web Site)

  • A 30-minute program covering the rally
  • Broadcast three or more times nationally
  • 2001 average number of viewers of 232,000

    Marketing opportunities:
    • use of two 30-second commercial spots during the TV shows
    • corporate banner display at camera locations, both out on the rally roads and at the start/finish
    • podium and press conference areas
    • logo display on all rally cars and official event vehicles

Spectator Stage Area

  • festival-like atmosphere draws many spectators
  • right near Merritt with easy access to highway 5 (the Coquihalla), and highway 97c (the Connector)
    Marketing opportunities:
    • display of banners
    • entertain V.I.P. and corporate clients
    • set-up information kiosks

Start/Finish Podium Area

  • Best Western will host pre and post race events and will be Rally H.Q. throughout the day
  • Fans will gather to see cars up close and to meet teams
  • Guaranteed TV show coverage of both start ramp and finish podium

    Marketing opportunities:
    • corporate banner displays
    • tradeshow booths and/or kiosks

Branding on Rally Cars and Official Vehicles

  • Visible at all times -- at start/finish ceremonies, throughout the rally including spectator stage, and on TV shows

    Marketing opportunities:
    • logo display on rally cars and official vehicles
    • excellent spectator and television exposure

Spectator Guides

  • 5–10,000 guides will be printed and distributed up to 2 weeks before the event. These guides are to be distributed as inserts into Western Driver magazine, which circulates widely throughout British Columbia and Alberta. Guides will also be distributed through the event sponsors’ locations and at the event itself.

    Marketing opportunities:
    • full page, back cover, inside front cover, and smaller advertisements
    • powerful and direct association, even with non-attending readers

VIP PACKAGES & GUEST PASSES

Official Rally Web Site - www.pacificforestrally.com

  • Exposure on event web site with links, logos and company information (average 54,000 hits/day on event day and 415,000 hits for the month in 2003)
For more information about sponsoring this unique event, please contact:
Paul Westwick (604) 682-3296 (paul @ rallybc.com)

Sponsorship Deadline is September 01, 2019.
Details of this Sponsorship Proposal are subject to change

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